Meta Tests AI-Powered Personalized Briefings Amid Internal Restructuring

Meta Platforms is piloting a new artificial intelligence feature dubbed "Project Luna," designed to deliver customized morning briefings to Facebook users by analyzing their activity and external web sources. The limited rollout targets urban markets including New York and San Francisco as the social media giant positions itself against competing AI services from OpenAI and Google.

The initiative coincides with significant turbulence within Meta's AI division. Chief Scientist Yann LeCun's departure to launch his own venture follows layoffs affecting approximately 600 AI team members. These organizational changes reflect Meta's intensified focus on operational efficiency and measurable outcomes in its AI development pipeline.

Legal challenges compound Meta's AI ambitions. News publishers have accused the company of improperly using copyrighted content to train its algorithms, exacerbating existing tensions between tech platforms and media organizations. These controversies emerge as Meta seeks to integrate AI more deeply across its product ecosystem.